Playbook: How To Build A High-Converting Ecom Funnel
$69
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Ajay Jani
The Ultimate Landing Page & Funnel Playbook: How To Build A High-Converting Ecom Funnel
134 pages. 15 Modules. Zero fluff. Zero ego. Zero bullshit.
If you’re here, you already know what this is.
After 6 years, 5000+ landing pages, and over $100m pushed through our funnels, we finally decided to put EVERYTHING into one place - the exact system we use internally at ecomlanders.
No recycled Twitter garbage.
No guru 'pck-me' content.
Just a solid, no BS, high-level playbook for funnels.
What You Get
• The exact frameworks we use to stop building pathetic landing pages and start building high-converting ones
• PDPs, Hero LPs, Advertorials, Listicles - all broken down properly
• Real benefit + mechanism engineering
• AOV, cLTV + RPV uplift strategies that actually work
• Offer structures that convert without gimmicks
• Actual funnel architecture in wiritng (not cartoon diagrams)
• Checklists that get your pages ready to deploy
Everything we’ve learned, tested, broken, rebuilt, and perfected across thousands of pages.
Modules included:
1. FOUNDATIONS: THE REAL PSYCHOLOGY OF LANDING PAGE CONVERSION
2. OFFER ARCHITECTURE AND VALUE ENGINEERING
3. HERO ENGINEERING AND FIRST 5 SECONDS CONTROL
4. PROOF ENGINEERING AND CERTAINTY CONSTRUCTION
5. MECHANISM CLARITY AND EXPLANATION
6. BENEFIT ENGINEERING AND EMOTIONAL ACTIVATION
7. OBJECTION REMOVAL & FRICTION DESTRUCTION
8. OFFER STACKING FOR MAXIMUM AOV AND RPV
9. LANDING PAGE ARCHETYPES AND STRUCTURAL BLUEPRINT
10. CTA ENGINEERING AND PURCHASE MOMENTUM
11. CART DRAWER OPTIMISATION AND CHECKOUT FLOW
12. VISUAL HIERARCHY, DESIGN PATTERNS AND USER EXPERIENCE
13. OPTIMISATION, TESTING AND ITERATION ROADMAP
14. MEDIA BUYING ALIGNMENT AND LANDING PAGE INTEGRATION
15. ADVANCED FUNNEL SYSTEMS AND FULL STACK MONETISATION
BONUS: FINAL IMPLEMENTATION CHECKLIST | The Complete Landing Page & Funnel Execution System
Who This Is For
• Ecom brands running paid ads
• Operators sick of awful conversion rates
• Founders whose agencies can’t deliver
• Media buyers tired of throwing traffic at broken pages
If your pages aren’t converting, this will fix that.
Specs
134 pages of pure, unfiltered sauce
Built over 6 years
Tested across $100m of spend
Price: $69
Doubles in 7 days
Refunding 10 of the first 50 buyers - no questions asked
This guidebook takes you through the full system we use to build high-converting landing pages and complete funnels. You will learn the real psychology behind conversion, how to architect offers that carry the entire page, and how to engineer heroes, headlines and first-5-seconds control. You will master proof, certainty construction, mechanism clarity, benefit engineering and emotional activation. You will remove objections, destroy friction and stack offers to maximise AOV and RPV. You will get structural blueprints for every major landing page archetype, along with CTA engineering, purchase momentum sequencing and full cart drawer and checkout optimisation. You will understand visual hierarchy, UX patterns, testing roadmaps and how to align media buying with landing page strategy so every click is maximised. Finally, you will build advanced funnel systems with full stack monetisation, supported by the complete implementation checklist so you can deploy everything with precision.
Pages
134
Modules
15
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